The recent ruling in Apple's lawsuit against Samsung has hit a historical landmark, as the jury awarded over a billion dollars in damages to Apple. This isn't a minor spat between two giants. The magnitude of the result will actually affect the mobile landscape... and thus, how you manage your mobile web marketing strategy.
Read Full Story 5 Sep 2012, 11:15 a.m.
When you place QR codes in your advertising, it's important to realize almost every single person will scan it using a smartphone. If the landing page isn't mobile friendly, well... that kind of misses the whole point! That said, there is one situation where it makes sense to run a QR code campaign with a regular landing page.
Read Full Story 25 Jun 2012, 9:00 a.m.
We've been looking hard at some data, and discovered some exciting news: from the start to end of 2011, the number of Americans accessing the mobile web will increase a predicted 23.6%, from 86.6 million to 98.5 million. At this rate of growth, by January 2014, over 63% of US mobile subscribers will be using the web on their phones.
Read Full Story 2 Nov 2011, 8:33 a.m.
If you are looking to expand your business or improve your online presence, a mobile website is a must. More than one billion people around the world have mobile internet access - either through their cell phone or another mobile device. With people looking for more and more information on the go, mobile websites are a great way to keep up.
Read Full Story 15 Sep 2011, 12:21 p.m.
If you've taken the plunge and entered the world of mobile websites, that's a good thing. After all, more than a billion people around the world access the internet from their cell phone or other mobile device! If you want to keep up with the times, having a mobile website is a must.
But how do you come up with a mobile web design that's both functional and attractive? That's a challenge that plenty of website owners run into. Since mobile websites are supposed to be more streamlined than their traditional counterparts, how do you balance everything? Start by following these 6 tips.
Read Full Story 15 Jul 2011, 1:03 p.m.
It seems like, no matter where you go, there is always someone surfing the internet on their cell phone or other mobile device. Wouldn't it be nice if you could harness the power of this mobile internet sensation and use it to boost your business?
Read Full Story 18 May 2011, 9:17 a.m.
There are so many marketing benefits to using video on your website. As more of your visitors start using mobile phones, you'll want to make sure you can deliver video to them as well. This isn't easy: different phones each have their own mobile video quirks and requirements. But there is one very simple step you can take that will ensure your videos can reach a wide range of your prospects on the go.
Read Full Story 15 Mar 2011, 11:15 a.m.
We officially have more mobile devices available than it's easy to count. Just look at Android - you already have a hundred different phones to choose from!
In 2010, we got a new type of device, the tablet - mainly meaning the iPad. It's not quite a notebook computer, and not quite a smartphone or PDA. So is the iPad a mobile device?
Read Full Story 8 Feb 2011, 10:05 a.m.
It seems like practically everyone is coming up with a mobile app for their users. But, if you're trying to get the most out of your online presence, you need to focus on creating a mobile optimized website instead. What's the difference between a mobile website and a mobile app?
Read Full Story 17 Jan 2011, 9:49 a.m.
Which is better, to make a mobile app or mobile website? Both bring their own benefits and tradeoffs, and can be leveraged in different ways, depending on your organization's goals. That said, mobile websites have one unique advantage it's important to consider.
Read Full Story 1 Dec 2010, 10:30 a.m.
The mobile web's growth has understandably taken people by surprise. Including, frankly, some who should know better.
Imagine you are creating a marketing campaign for a large brand, designed to encourage bored commuters standing around a train station to visit a web site. It makes sense that site should be well optimized for smartphones. Right?
Read Full Story 12 Oct 2010, 10:36 a.m.