US Mobile Statistics
Statistics on consumer behavior with mobile devices in the USA. Last updated with market data from May 2013 unless otherwise noted.
- Americans with their own mobile subscription
- 239.5 million
- Smartphone owners
- 141.3 million
- Non-smartphone mobile users
- 98.2 million
Mobile Channel Reach
American consumers practically reachable via marketing campaigns based on each mobile channel, as a percentage of all mobile subscribers. (For reasoning see "The Three Pillars of Mobile".) Data updated November 2012.
Platform Market & Browser Shares
It's important to consider not just market share - the proportions of each device people actually carry - but also browsing share: what fraction of all mobile web browsing comes from each platform. These turn out to be different:
As you can see, iPhone users browse the web on their phones more frequently compared to people using other platforms.