US Mobile Statistics
Statistics on consumer behavior with mobile devices in the USA. Last updated with market data from May 2013 unless otherwise noted.
- Americans with their own mobile subscription
- 239.5 million
- Smartphone owners
- 141.3 million
- Non-smartphone mobile users
- 98.2 million
Mobile Channel Reach
American consumers practically reachable via marketing campaigns based on each mobile channel, as a percentage of all mobile subscribers. (For reasoning see "The Three Pillars of Mobile".) Data updated November 2012.
| Channel | Reach |
|---|---|
| Mobile Apps | 54.0% |
| Mobile Internet | 52.1% |
| Text Messaging | 75.9% |
Platform Market & Browser Shares
It's important to consider not just market share - the proportions of each device people actually carry - but also browsing share: what fraction of all mobile web browsing comes from each platform. These turn out to be different:
| Platform | Market Share |
Smartphone Share |
Browsing Share |
|---|---|---|---|
| Android | 30.9% | 52.4% | 39.3% |
| iPhone | 23.1% | 39.2% | 48.6% |
| Blackberry | 2.8% | 4.8% | 2.1% |
| Windows Phone/Mobile | 1.8% | 3.0% | 1.1% |
As you can see, iPhone users browse the web on their phones more frequently compared to people using other platforms.
References & Sources
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