Mobile Marketing Blog

Here's some fascinating statistics about mobile-based web browsing in the USA, for the quarter that just ended:

• Two-thirds of people use either an iPhone, or an iPod touch.
• About fifteen percent use an Android-based phone.
• About ten percent use a Blackberry device.

(Source: Quantcast)

This is all GREAT news for you. Let me explain.

If your business has a website already, why bother upgrading it for mobile? What's the benefit of making sure your website can be read and used on the iPhone, Blackberry, and Android phones?

It's simple: To reach the outrageously growing crowd of consumers going online with mobile devices.

From The Economist magazine, Aug 13th 2009.

Ever greater numbers of Americans are disconnecting their home telephones, with momentous consequences.

Source: Cutting the cord: America loses its landlines

When adapting a website for mobile phones, not all devices are the same. Web designers are finally starting to distinguish between a visitor using a desktop or laptop web browser, and one who uses a handheld device. Now, however, it's time to make a new distinction: between smartphones and what are called "feature phones".